UMusic Hotels | Freelance Copywriter/Content Creator | June 2024 - present

Specialized in content creation for LinkedIn audience with a focus on highlighting brand partnerships, events, initiatives and offerings. Crafted messaging for email campaigns targeted to various audiences with an understanding of CRM best practices. Crafted language for B2B marketing decks and brand guidelines for new brands within UMH.

KTC | FReelance copywriter | june 2023 - Jan 2024

KTC is a creative solutions agency harnessing the power of purpose, equity and inclusion to empower brands and their audiences.

Crafted headlines and body copy to promote Prudential’s Blueprints to Black Wealth initiative–a digital campaign committed to eliminating structural barriers by providing the expertise and tools necessary for financial well-being.

Partnered with Novartis to expose implicit bias in healthcare via a VR experience. Wrote a brochure designed to inform guests on the VR experience occurring at various HCP events including SABCS (San Antonio Breast Cancer Symposium) which aimed to start a conversation about the causes and effects of implicit bias.

KNOWN | SENIOR COPYWRITER | APRIL 2021 – FEBRUARY 2023

Supported the launch of Stackwell, a black-owned investing app aimed at closing the racial wealth gap.  Gave a new voice to Book Tower, a historic Detroit landmark. Introduced UMusic Hotels to Madrid. Pitched Wayfair, Peppa Pig and Beyond Meat. Other clients include: CapitalOne, Citi, Memorial Sloan Kettering, YouTube Shopping

directv + AT&T | Senior Copywriter | FEbruary 2012 – July 2020

Worked on many parts of business including commercial, residential, sales training, consumer electronics, dealer promotions and telco. Strong conceptual thinking and execution on print, digital and radio projects. Helped create work that won our department the In-House Agency of The Year award in 2017. Managed Junior talent and developed them into full-time copywriters who became lead writers on sales training projects. 

 

The Integer Group | Copywriter | June 2011 - Feb 2012

Sole writer for NY office. Worked with designer, account and creative director to win new business and elevate work. Specialized in shopper marketing for clients including Kahlua, Maxwell House and Tassimo. Helped out on client presentations and event planning and promotions.

 

Freelance Copywriter | June 2010 - June 2011

At Digitas, worked on direct mail and digital projects as well as various sports packages for Comcast. At Cult360, wrote headlines and radio spots for Brugal Rum and Sirius XM. Was also involved in client presentations. 

 

MRM Worldwide | July 2007 - Jan 2009 | Jr. Copywriter

Focused on direct mail and digital for both Army and Verizon. Worked as a junior copywriter to create compelling copy and innovative ideas for Army website. Collaborated with art directors and creative directors to push the envelope on all assignments.

 

Wunderman | May 2007 - July 2007| Freelance, Jr. Copywriter

Worked with art directors and creative directors to create and pitch concepts for HP, Microsoft, LexisNexis.

 

 EDUCATION

School of Visual Arts / New York / Sept 2003 - May 2007 / BFA, Advertising