PRUDENTIAL: BLUEPRINTS TO BLACK WEALTH
Did you know Black families start out with less wealth on average due to lower levels of generational wealth? That’s why Prudential launched Blueprints to Black Wealth–to ensure Black Americans have access to the necessary tools to achieve the financial future they want. KTC was tasked with promoting the barrier-breaking initiative and asked me to write empowering headlines and body copy for testing. This messaging now lives at the top of the Blueprints to Black Wealth landing page.
