STACKWELL

Stackwell was created to close the racial wealth gap by helping the Black community grow wealth through the power of the stock market.  We wanted to let the world know Stackwell is here to break down barriers and help make the investing journey easy. To promote and support the launch of this Black-owned investing app, we made a lot of stuff..

We reimagined the stackwell website

We dropped a LAUNCH video on social and Youtube.

We used paid social and organic social to start a conversation.

Created in-app content to help guide users along their way.

We created merch with a message.